This contest is a part of the Principles of Marketing class provided by Rasmussen College. This contest provides “an opportunity to network and make an impression on a successful professional in their fields of study”, according to instructor, Soma Jurgensen. “The inclusion of multiple voices as they learn to communicate professionally adds to the integrity of the education we deliver at Rasmussen. Finally, students get a glimpse of what it’s like to work at a higher level than they find themselves in their careers. Deadlines matter, quality matters, and only the best will get noticed.”
This is great example of what the new brand of mentoring looks like in a new age of entrepreneurs. More and more we are moving away from the model of dedicating a career to a single employer, and so, the mentorship model of help a rising star through the ranks is becoming more and more rare.
Events like these where business professionals have an opportunity to share their knowledge and experience with younger innovators while getting to know developing new talent in their communities are an excellent example of new mentorship models, and benefit both parties.
While many busy, established professionals may dismiss these kinds of events as not worth their time, it’s important to note that these events not only provide educational benefits for the students that Soma mentioned above, it’s a great chance for them to meet and track the new talent that will soon be on the scene. It also puts you in a position of being an expert in the community, raising your own brand and prestige. It never hurts to be thought of the go-to person for advice and career development, and become a leader.
Being able to share expertise and experience is a great honor, and our Queen Bee is looking forward to learning what these students have to offer!