Email marketing is a great alternative to direct mailers. Its cheaper, you have more options, and provide more content, but it does present its own challenges. Email marketing gives you a direct line of communication to your potential customers, and it pays to take advantage of that by providing relevant, content driven email newsletter can turn potential customers to actual customers.
Your email campaigns should be viewed as exchange, your valuable expertise for your readers’ valuable time. The best way to do this is providing niche specific information and creating effective subject lines.
What’s more than the content portion, there is also the herculean task of managing your email lists. How often should you be sending out an email? What is the best way to write a subject line? How should you get your email lists anyway? It’s enough to make a person crazy.
There are ways to approach this problem, but if you need help setting up an email campaign, Bumblebee PA is a local expert and solutions provider, authorized by Constant Contact. This means we can help you setup your email marketing or newsletter to help maximize your return on investment. Schedule a consultation with us to best assess your needs.